Search Engine Optimization (SEO) is the process of increasing a website's rank in Search Engine Result Pages (SERPs). Due to the number of websites online, this has become a hot button topic since businesses are vying to be number one in search results. Ranking higher on Search Engine Result Pages consists of many factors including but not limited to keywords, competition, content, meta descriptions, title tags and more. Search Engines have different factors they look for when ranking what sites come up first. Google for instance has over 200 factors that it uses when rating a site. The main factors are known but how much weight each factor carries is not openly known and is always evolving. There are both ethical (white hat) and unethical (black hat) SEO strategies that are in practice. Search engines are battling to give their users more relevant search results, so their continual battle is to catch and ban spammers from diluting the quality of search results.
93% of online experiences begin with a search engine. Individuals are conducting different search queries, including location based and information queries. There are over 100 billion global searches being conducted each month. Search engines drive targeted traffic - what a user is looking for is what a search engine will show as a result. For this reason, we need to help our clients optimize their sites by applying best practices and continually evolving to meet new standards and competition. The questions search engines constantly ask is "Am I serving the most relevant information for the query that was typed?" Our job is to figure out for what service, product, and content that our client has, what are the common queries that are being searched for and to make sure that we have all the elements in place for that specific key phrase. If your website is not found in the first 20 search results, you could lose your potential website traffic to your competition who might be ranking higher than you.
You can apply SEO techniques at any stage of your website's development. Yet, it is advisable to have assistance on board right from the creation stage of the website. This makes the process smoother and more efficient by incorporating the necessary SEO elements right from the structure of the site to content and links.
Some Search Engine Optimization Techniques that MaaS Pros Applies:
- Identifies and researches your target market
- Studies your products and/or services
- Researches the way internet users browse to find similar products and services
- Identifies common keywords and incorporates them into the content of the website
- Seeks inbound links and implements link building strategies
- Structuring content on the website appropriately for search engines to easily interpret
In order to determine the extent of search engine optimization that is required for your business, a detailed report and analysis would need to be done to research the relevant keywords, meta tag descriptions, title tags, competition and more. Depending on the results, a variety of search engine optimization strategies would need to be implemented, including pay-per-click advertising if necessary.